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About

Fashion By Michael

UK Fashion Photography

Fashion by Michael, is the freelance production company for internationally published UK fashion photographer and videographer - Michael DayĆ³.

Specialising in high impact photography and film productions for his UK commercial and editorial clients. Including brands in beauty, swimwear, lifestyle and lingerie industry for their look book, e-commerce or campaign photoshoots. His style has been known to be edgy with vivid colours and vibrancy.

Working as the Creative Director at Lighthouse Fashion, offers him the direct access to provide his clients with a team of experienced creatives from makeup artist to fashion stylist. Through his representation at The Collective Management, Michael provides regular international location photoshoots in Los Angeles, Bali, Milan, Paris and many more.


Services Provided

Creative fashion photography and film production services for Beauty, Lingerie, Swimwear, Lifestyle brands.

UK Fashion Photographer
Fashion Photography

Editorial & commercial fashion shoots for magazines, lookbook, e-commerce, social media & ad campaigns.

UK Fashion Photographer
Beauty Photography

Studio or location production services for beauty product launch, PR, hair salon campaign shoot.

UK Fashion Photographer
Lifestyle Photography

On location lifestyle portrait photography for Celebrity PR, food, travel and hospitality clients.


UK Fashion Photographer
Lingerie Photography

Underwear & intimate lingerie photographer for product packaging, e-commerce & advertising.

UK Fashion Photographer
Swimwear Photography

UK & International luxury handmade swimsuit and bikini brand photography.

UK Fashion Photographer
Fashion Films

Full videography production for fashion brand online and offline marketing.


Post Production

Post production is an integral part of the overall photographic services provided. Slide to see the 'Before & After' of some of the post production work Fashion by Michael provides, showcasing his unique editing techniques which guarantee image sharpness and clarity.


Recent Instagram Post

An avid user of social media platforms such as Instagram. Follow @Michaelda to connect.
Lets talk!